|ON-LINE PRIVACY STATEMENT
Ford Motor Company New Vehicle Purchase Plan Sites Privacy Statement
1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding on-line customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement applies to www.axz.ford.com, www.fordpartner.com, www.myplan.ford.com, and www.dplan.dealerconnection.com collectively referred to as "New Vehicle Purchase Plan sites" or "New Vehicle Purchase Plan". These websites are owned and maintained by Ford Motor Company, One American Road, Dearborn, MI, 48126.
3. Personally Identifiable Information We Collect From You:
The business purpose of these websites is to provide those who are eligible New Vehicle Purchase Plan savings on new vehicle purchases or leases at authorized Ford Motor Company dealerships. Those who may participate in the New Vehicle Purchase Plan include eligible Ford Motor Company employees and retirees and their Family and Friends, eligible Ford Motor Company dealership employees, and eligible employees, retirees, and others of certain Ford Motor Company Tier 1 suppliers, business partners, and certain other organizations.
Our primary goal in collecting personal information from you when you visit New Vehicle Purchase Plan sites is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information (such as your name, address, email address, the last four digits of your social security number, and relationship to our sponsor if applicable) in order to verify a user s identity, to create a personal identification number (PIN) to secure Plan savings, pre-populate fields for user convenience, conduct targeted marketing campaigns, and to provide your request for a quote to a dealer. See below for more information about additional personal information that is collected by Plan type.
4. How We Use the Personally Identifiable Information We Collect:
FAMILY, FRIENDS & NEIGHBORS (A/Z or X-Plans) - www.myplan.ford.com
A. Sponsor creates your profile to invite you to the MyPlan website: Your sponsoring Ford Motor Company employee/retiree may initially enroll you on the site and build your profile to the best extent they can, providing at a minimum your name, email address, and the sponsor's relationship to you (e.g., brother-in-law). When you accept the invitation and come to the site and register, the sponsoring employee/retiree will no longer have the ability to change or otherwise modify your profile, with the exception of their relationship to you (e.g. brother-in-law) and plan eligibility (A/Z or X). When requesting a PIN from your sponsor, you are required to provide the last four digits of your social security number. Your sponsor may elect to approve or reject your PIN request, at which time he/she will confirm your name, address, and email address. Your sponsor does not have access to the last four digits of your social security number.
EMPLOYEES & RETIREES - www.axz.ford.com
Initially, we retrieve personally identifiable information from employee records maintained by the Human Resources department of Ford Motor Company ("HR"). We collect personally identifiable information to identify you, confirm facts about you and to facilitate the creation and distribution of unique PIN's (Personal Identification Numbers) used to secure Plan savings on new vehicle purchases (or leases) at authorized Ford Motor Company dealerships. Without the personal data, we cannot generate the PIN's needed to identify you at the dealership as an authorized Plan purchaser or permit your participation in the Plan.
FORD MOTOR COMPANY PARTNERS - www.fordpartner.com
There are instances on this site where you may need to provide personally identifiable information about yourself in order to receive a product or service, such as a Plan PIN or to enroll for special offers. This information, such as name, mailing address, email address, last 4 digits of social security number, type of request, and product/service preferences, is collected and stored to fulfill your request and to improve the services we provide you.
DEALERSHIP PERSONNEL (D-Plan) - www.dplan.dealerconnection.com
When you log-in with your dealer assigned ID and password, your information is retrieved from records of dealership employees maintained through STARS2. Without the personal data, we cannot generate the PIN's needed to identify you at the dealership as an authorized Plan purchaser or permit your participation in the Plan.
This site may use session "cookies" to collect personally identifiable information. An explanation for each of these items and how they work is included in Section 7 - Methods We Use to Collect Information.
Personally identifiable information collected on New Vehicle Purchase Plan sites may be used to:
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
- Fulfill a site user request (lead generation, send marketing or promotional materials including e-mails or other information)
- Fulfill and deliver an order for goods or services such as PIN creation to receive Plan savings
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Make the user experience more customer-friendly
- Contact you if necessary in the course of processing or shipping an order for products or services
- Generate site analytics that improve our site layout, content, product offerings and services
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Match personal data collected here with data about you that we collect offline
- Comply with legal requirements
We use the last 4 positions of your social security number only to help us be sure that you and only you are using the Plan PIN that you generate on this site and to control the number of PINs we issue to you annually. In other words, it is used only to ensure that the benefit of this program is available only to you as the eligible participant. We do not provide this information directly to the Dealer. Rather, you provide your last name, PIN and last 4 positions of social security number to the Dealer, and the Dealer checks with us to confirm its match to the information you provided us when you obtained your PIN. These are our only uses of the last 4 positions of social security number.
New Vehicle Purchase Plan sites collect other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, peak usage times, daily usage patterns, duration of visits, browser versions, platform versions, network classification, referring websites, and site click through analysis.
We may use session "cookies," session logs, spot light ads/web beacons/GIF/pixel tags/banner ads or links, and third-party click tracking analytics tools, such as Omniture tags, to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information.
Non-Personally identifiable information collected on New Vehicle Purchase Plan sites may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
New Vehicle Purchase Plan sites utilize non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:
7. Methods We Use to Collect Information
- Is performed on an aggregate level and does not identify you or your information personally
- May involve the use of a third-party vendor acting on behalf of New Vehicle Purchase Plan
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
8. Sharing Your Information
A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
This site may use a third-party click tracking analytics tool, such as Omniture tags, to capture click through statistics.
New Vehicle Purchase Plan sites may use spot light ads, web beacons, and GIF or pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
New Vehicle Purchase Plan sites do not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.
9. Access To and Control Over the Use of Your Information
Personal information that is provided to us in the course of registering for this site or generating a Plan PIN or requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Personal information that you provide to New Vehicle Purchase Plan sites may be shared with our authorized dealers. This is necessary in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by New Vehicle Purchase Plan in their use of your data.
If you purchase a vehicle under the Ford Partner Recognition X-Plan Program, we may forward your name and vehicle purchase date to your employer of record. Your employer may use this information to solicit feedback from you on your purchase experience with the goal of optimizing program value and customer satisfaction for your fellow employees.
If you purchase a vehicle under DPLAN, we will forward your name, PIN, and vehicle purchase date to the dealership's DPLAN Coordinator. This is done for audit purposes.
Vendors, contractors or partners of New Vehicle Purchase Plan who have access to your personal information in connection with providing services for New Vehicle Purchase Plan are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for New Vehicle Purchase Plan.
Site metrics for New Vehicle Purchase Plan sites may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
New Vehicle Purchase Plan will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.
To correct or update your personal information follow the applicable instructions below.
10. Security of Your Information
FAMILY, FRIENDS & NEIGHBORS - www.myplan.ford.com
You can access and change your information by clicking the "My Profile" link found on the upper navigation bar on nearly every page within the website. The scope of access available is for information stored in the database that holds the data for New Vehicle Purchase Plan and for a few other Ford Motor Company websites including SYNCMyRide.com and FordOwner.com. Otherwise, any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
EMPLOYEES & RETIREES - www.axz.ford.com
Your information is accessible for you to view by clicking the "My Profile" link found on the upper navigation bar on nearly every page within the website. The information is retrieved from employee records maintained by the Human Resources department of Ford Motor Company ("HR") and can be updated by contacting HR or by visiting the HR ONLINE website.
FORD MOTOR COMPANY PARTNERS - www.fordpartner.com
To correct personal information collected from our fordpartners.com website you may contact us at the AXZ Call Center at (800) 348-7709. The scope of access available is for information stored in the database that holds the data for New Vehicle Purchase Plan sites. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
DEALERSHIP PERSONNEL - www.dplan.dealerconnection.com
Your information is accessible for you to view by clicking the "My Profile" link found on the upper navigation bar on nearly every page within the website. The information is retrieved from records of dealership employee maintained through STARS2 and can be updated by contacting your dealership STARS Administrator.
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
11. Consent to Processing
When you send personal information, such as name, address or email address, to New Vehicle Purchase Plan sites we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of New Vehicle Purchase Plan who have access to your personal information in connection with providing services for New Vehicle Purchase Plan are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for New Vehicle Purchase Plan.
By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States - in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.
12. Links to Other Sites
New Vehicle Purchase Plan sites provide links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. New Vehicle Purchase Plan is not responsible for the privacy statements, content or data handling practices on other websites.
13. Children's Privacy
New Vehicle Purchase Plan sites do not knowingly intend to collect personal information from children under 13 years of age.
14. Contacting Us
If a child has provided us with personal information a parent or guardian of that child may contact us at the AXZ Call Center at (800) 348-7709 if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for New Vehicle Purchase Plan.
If you have any questions, comments or concerns about this online privacy statement for New Vehicle Purchase Plan sites, New Vehicle Purchase Plan sites privacy practices, or have any questions regarding the contents of New Vehicle Purchase Plans sites please contact us at AXZ Call Center at (800) 348-7709.
15. Privacy Statement Effective Date and Revision Days
New Vehicle Purchase Plan is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data New Vehicle Purchase Plan will be happy to respond to your questions and comments.
Occasionally we may update the privacy statement for New Vehicle Purchase Plan sites in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is April 22, 2011